The outlook for journalists


"The outlook for journalists" by Karen Egolf for Crain's NewsPro, January 2019

Abernathy says legacy media that want to succeed need to set up a five-year plan and focus on the individual needs of their communities while also investing in their employees, or “human capital.” “That means there’s not going to be one business model that works for all news organizations or newspapers or whether you’re digital,” she says. “We found that with legacy newsrooms as well as digital startups that they look to others to say what has been the model that works. So they often end up pursuing what worked in one market that’s not even appropriate to [their] market.”

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